Locker room conversations with world-class goalkeeper, Jens Lehmann
The "Jens Lehmann locker room conversations" are an entertaining mix of celebrity chat and professional knowledge all around top-class soccer and high tech. Topics of the first episode, which are expected to run on different online channels by the end of the year, are the fascination with gripping, digitalization, internationalization, careers, and fans and customers.
The campaign is the next important milestone in the collaboration with goalkeeper Jens Lehman, which has existed since 2012. In addition to the "Superior Clamping and Gripping" advertising campaign in the professional and public media, various World and European Championship campaigns and a whole host of employee and customer events, the now legendary Technology-Goalkeeper-Talk ranks as a highlight of the collaboration at leading European trade shows.